Eco-Model Summer Rayne Oakes

 

Fashion meets passion. Eco-model Summer Rayne Oakes has crafted the perfect career for herself and become the world’s first eco-model in the process. And yes that is her real name which could not possibly be more perfect for her.

I had the privilege to hang out with Summer all weekend in Santa Monica as she is the new spokesperson for Aveeno. So exciting!

Isn’t she a beauty? ? And yes this uber tall model towers over Whitney and I. She dubbed us her “Mommy Munchkins,” since it looked like she could eat us in this picture.

Summer is an academic from Cornell and serious about the enviornment. She thought the fashion industry could use some environmental activists and she is leading the way. She carefully selects brands and projects to work as she aligns her modeling with sustainability, and those products and brands that are more natural and eco-friendly.

All weekend she looked lovely and stunning in her eco-conscious yet ultra fashionable outfits. She was the most down to earth girl in the world and so friendly to our large group. She always was making time to come over to all the different groups of women to get to know us and chat with us – despite also being really busy with Aveeno to film footage and interact with celebrities at the Spirit Awards to encourage them to sign the Aveeno pledge wall.

The Aveeno Pledge Wall was really special as we all signed it too and wrote down what one “small step” we will commit to take to help the environment. (I said I’d try to keep on buying more eco-friendly products over other options & use less water)

Everyone adored her. I wish I had realized she went to Cornell when we were talking since it would have been really fun to bond over our college experiences. What an inspiring individual. You can read more about Summer here.

Disclosure: As a Brand Ambassador for Aveeno, Aveeno & Recycle Bank paid for my travel expenses so I could attend the Independent Spirit Awards. As always, all thoughts and opinions are my own.

About Colleen Padilla

Colleen Padilla, the founder and editor of ClassyMommy.com lives in the Philly suburbs and is a full time mom for her 2 children, Mackenzie (7) and Kyle (5). Colleen and the Classy Mommy website have been featured on Fox News, Good Morning America, The New York Times, Parenting Magazine, The New York Post, local Philadelphia ABC, CBS, and NBC programs. Colleen has appeared in a TV special about Alpha Moms on South Korea’s NBC affiliate SBS. She also co-authored The Digital Mom Handbook (HarperCollins).

Comments

  1. Karley says:

    I understand that you’re a brand ambassador for the company, but I think it is crucial to know that Aveeno is far from a green or natural company.

    I also applaud Summer for being eco-conscious, however, the brand she is the face of contains some of the most harmful ingredients on the market.

    For example: http://www.chicandgreendaily.com/2010/11/whats-in-it-wednesday-look-at-aveeno.html

    In the Aveeno Positively Ageless SPF 42, for example, there are toxic phthalates as well as neurotoxins.

    It is so important to know that Aveeno does not make products that are healthy for people or the earth.

  2. Ashley says:

    Aveeno products are full of chemicals, I wouldn’t put them on my self or on my child. This woman clearly isn’t “eco” anything if she supports and endorses a company that puts chemicals in children’s products.

  3. lkr736 says:

    Wow. You would think an educated woman would cross check her “green” company aveeno with safecosmetics.org. Even though the site has it’s flaws, you can easily see that aveeno is not the company it says it is. This is laughable. Just another celebrity pretending to care about the environment. Don’t be fooled by aveeno. Take a look at Pangea Organics or similar brands.

  4. green lady says:

    I agree with everyone else, Aveeno far from green! do your homework before you endorse anyone! and as for pangea organics, they are leaning towards chemicals as well, check their product ratings http://www.cosmeticsdatabase.com/brand/Pangea_Organics/ some have a rating of 5! that tells you they are not as safe as they claim.
    A good company to trust for green skin care byvalenti.com great product rating on the cosmeticsdatase.com

  5. Susan Apito says:

    Making a claim such as “the world’s first eco-model” is laughable. First, she’s not. Not the first anything. Second, Aveeno is certainly better than many companies as far as many of the botanical ingredients in their products, but in this case, green is in the eye of the consumer! They have created their own trademarked agenda: ACTIVE NATURALS® are ingredients derived from nature and uniquely formulated by AVEENO® to optimize skin’s health and beauty. AVEENO® has unlocked the true potential of nature’s skin-enhancing secrets, like soy and oatmeal, with patented processes that retain their full strength and purity.” So soy and oatmeal; botanical, sustainable ingredients as compared to petrochemicals — if that is all it takes to be green then this brand is for you.

    But terms like “green” and “eco-friendly” as well as natural, are not defined so the statement about this model, that she “She carefully selects brands and projects to work as she aligns her modeling with sustainability, and those products and brands that are more natural and eco-friendly.” is fair…they are “more” natural and “more” eco-friendly than many others…but her bar is obviously not set that high.

    As for the Skin Deep cosmeticsdatabase, you are wasting your time there. MOST of the ingredients listed there are rated as 100% Data Gap — that does not mean data does not exist within the cosmetics industry, or the natural health industry, just missing from the Skin Deep database. And they grade ingredients missing data as the equal to ingredients WITH data that they rate as safe! It’s like saying the kid who shows up for the test and gets an A is the SAME as the kid who never shows up…as compared to the kid who shows up and gets some questions wrong so they earn a C or a D!

    If the Skin Deep database ran the world…all pharmaceutical drugs would just list their side effects and NOT their benefits! That’t all Skin Deep grades — side effects. Benefits are not factored in AT ALL!

  6. agreed! says:

    Wow, I was reading this and thought the same thing the entire time. I would just like to add that Aveeno’s baby products also contain chemicals that are listed as possible carcinogens on the Skin Deep database. Carcinogens for babies is NOT eco or human friendly!!!

  7. Michelle Fisher says:

    It’s great seeing all of these comments — they demonstrate a growing public awareness of the marketing shenanigans played by some skincare manufacturers. Efforts to bend the definitions of “green”, “eco-friendly” and “organic” are being noticed, and those companies are being called out for it. Bravo!

  8. Erin ely says:

    this is disappointing…. it’s called #greenwashing

    it makes sense that Aveeno can do this since the brand is actually owned by Johnson and Johnson.

    Johnson & Johnson: 2006 revenues of $53 billion U.S. dollars. Manufactures consumer packaged goods, pharmaceuticals and medical devices.

    Beauty brands: Aveeno, Clean and Clear, Neutrogena.

    when you have revenues like that you can buy your spokesperson…

    but I am disappointed by this really, because Summer really has done a lot of great things in bringing awareness to the industry about green, organic and sustainable…

    this is the type of conundrum like do you support walmart now that they are cleaning up products from chemicals and removing transfats from their foods, etc even though much of their other practices are downright horrible…

    I’m still don’t shop at walmart and I still won’t use Aveeno, no matter how “green” their spokesperson is, it’s what’s on the ingredients list that counts.

  9. Hello, i read your blog from time to time and i own a similar one
    and i was just curious if you get a lot of spam comments?

    If so how do you stop it, any plugin or anything you can recommend?
    I get so much lately it’s driving me insane so any support is very much appreciated.

  10. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your
    point. You clearly know what youre talking
    about, why waste your intelligence on just posting
    videos to your weblog when you could be giving us something informative to read?

  11. Its not my first time to visit this site, i am browsing this web site dailly and get nice facts from here everyday.

Trackbacks

  1. Central Fl Cleaning Co…

    [...]Eco-Model Summer Rayne Oakes[...]…

Speak Your Mind