JOHNSON’S® Baby Launches New Charitable Platform JOHNSON’S® BABY CARES to Support Maternal and Baby Health

I love Johnson and Johnson. We use so many of their brands every day – day in and day out. Especially as a family with young children. And no scent reminds me of those days snuggling my newborns better than that of Johnson’s Baby.

I’m so thrilled to announce that I’m joining the Johnson’s Baby Care Council to help support the new charitable efforts that Johnson’s Baby is making with a new program they are launching – Johnson’s Baby Cares.  I can’t wait to work with a brand I love to help make a difference in the lives of New Mothers and New Babies.

We’re talking a multi-year and mulit-million dollar commitment to Save the Children. Wow!

I’ll be sharing lots more about this tremendous campaign that – but for now here’s the skinny.

Actress and Celeb Mom, Hilary Duff – yes I adore her! – has partnered with Johnson’s Baby to help kick off the program.

First, Johnson’s Baby Cares will assemble “Care Kits” that will be distributed to families in times of natural disasters.  “According to Save the Children, 90 percent of U.S. children live in areas at risk of natural disasters,” said Ivy Brown, Marketing Director, Baby Care, JOHNSON’S® Baby and DESITIN®. “In addition, families worldwide are also impacted by various global natural disasters where mothers and babies are deprived of their most basic needs.

So far the plans for Johnson’s Baby Cares include:

       A donation and distribution of thousands of JOHNSON’S® Baby “Care Kits”, providing families with baby care essentials immediately after a disaster. This commitment is an extension of the brand’s existing product donation efforts aimed to meet baby care needs in the U.S. and around the world.

       Funding that enables Save the Children programming, such as Child Friendly Spaces, which supplies moms and children with safe areas to recover, play and experience the joy of being together as a family following a disaster.

       Vital training for health workers in developing countries through the “Helping Babies Breathe” program, which teaches basic techniques to prevent birth asphyxia, saving newborn lives.

How can you help support Johnson’s Baby Cares?

It’s easy to help. And you can even redeem a coupon when your shopping to do so!

Consumers can show their support of this campaign by purchasing any JOHNSON’S® Baby product between April 15 and June 10, 2012 and redeeming a $0.50 cent coupon at retail stores, in which $0.25 cents will be donated to Save the Children. Throughout the rest of the year JOHNSON’S® Baby will share additional ways consumers can get involved to help support Save the Children.

Visit the Johnson’s Baby page on Facebook to learn more here.