American Girl Shine On Now Charity Campaign

Girls can change the world. And American Girl is kicking off a fantastic campaign this summer from July 13th, 2010 until July 31st to donate $1 million dollars for food, clothes, books, dolls, and money to 4 fantastic charities.

I’m thrilled to be a Parent Partner to help promote this campaign. My 4 yr old daughter is obsessed with the American Girl catalog (even more than the dolls as the aspiration of dreaming about all those goodies is even more exciting than the real thing!) and I’m always striving to find ways to teach her about giving back. American Girl is calling on our children (and us Parents!)

You can sign up now to get involved here.

The charities American Girl is working with are:  Kids in Distressed Situations, National Association of Children’s Hospitals and Related Institutions, National Wildlife Federation, and Save the Children.

Here’s a video all about the new campaign. Girls can become official American Girl Ambassadors at and inspire other girls to join the Shine On Now effort. As ambassadors, girls will receive a free, downloadable tool kit filled with fun and actionable tips and ideas forfund-raising, volunteering, or donating to the four worthy charities participating in Shine OnNow, or wherever they see an opportunity to make a difference.

Disclosure: As a Parent Partner, American Girl will be providing us with a sample doll and will be donating 1000 stars (aka $1000) in our name to Shine On Now to benefit the 4 charities.

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