Big news on the formula front as a “Desperate Mead Johnson Loses $13.5M Jury Verdict Over False Claims.” Basically, Mead Johnson, the makers of Enfamil (the formula I always bought for both my kids when I was not breastfeeding!) have been charged with false advertising for suggesting their product had better nutritional benefits than a generic store brand.
So Moms, if you are like me and buying the expensive stuff because you think it is better, supposedly it is not. I admit I loved Enfamil when I wasn’t breastfeeding and both my best friend and I felt the powder was particularly smooth as far as mixing it up when making a bottle. However, it has been proven that Store-brand infant formulas are nutritionally equivalent to, and confer the same developmental benefits as, the more expensive national brands like Enfamil.
So what does this mean to Moms? It means they could have been saving up to $600 a year by using store brand formulas, which cost half as much as Enfamil LIPIL and other national brands.
Disclosure: I’m sharing this helpful info on behalf of a campaign for Mom Select where I will receive a $25 Target gift card. MomSelect and ClassyMommy are not suggesting that formula feeding is the best available option for infant nutrition; breast milk is best for babies. We just want moms to know that they don’t have to spend money unnecessarily.