Store Brand Formulas are Nutritionally Equivalent to National Brands

Big news on the formula front as a “Desperate Mead Johnson Loses $13.5M Jury Verdict Over False Claims.” Basically, Mead Johnson, the makers of Enfamil (the formula I always bought for both my kids when I was not breastfeeding!) have been charged with false advertising for suggesting their product had better nutritional benefits than a generic store brand.

So Moms, if you are like me and buying the expensive stuff because you think it is better, supposedly it is not. I admit I loved Enfamil when I wasn’t breastfeeding and both my best friend and I felt the powder was particularly smooth as far as mixing it up when making a bottle. However, it has been proven that Store-brand infant formulas are nutritionally equivalent to, and confer the same developmental benefits as, the more expensive national brands like Enfamil.

So what does this mean to Moms? It means they could have been saving up to $600 a year by using store brand formulas, which cost half as much as Enfamil LIPIL and other national brands.

Disclosure: I’m sharing this helpful info on behalf of a campaign for Mom Select where I will receive a $25 Target gift card. MomSelect and ClassyMommy are not suggesting that formula feeding is the best available option for infant nutrition; breast milk is best for babies. We just want moms to know that they don’t have to spend money unnecessarily.

4 thoughts on “Store Brand Formulas are Nutritionally Equivalent to National Brands”

  1. I had such guilt when I stopped breastfeeding, and wanted the absolute 100% best for my son when he stopped nursing a few years ago (he was THAT baby, who wanted nothing to do with nursing way too early for me!). I chose Enfamil, and did a ton of research into the Target Brand equivalent. It was EXACTLY the same, and after talking to the entire team of pediatricians at the ped. office, I was pretty confident in sticking with it. It turned out that it stayed down better, didn't smell as terrible, and didn't stain as easily as the Enfamil brand.

    I would always recommend generics whenever they work for your families. So much better for your pocketbook.
    Thanks Colleen!

    You do such a great job, and I'm a terrible commenter, but your blog has been such a great resource for me over the past couple years!

  2. An informative article thanks. Producers of baby products know they can always rely on the 'guilt factor' to make parents seek the best (most expensive?) for their children. I agree that breast feeding is best, and if you can keep it up for the first year then you can move straight on to cows milk without going near formula. It is useful to know that more expensive doesn't necessarily mean better, you do a great service to moms.

  3. You are so interesting! I don’t think I’ve read anything like that before.

    So great to find another person with unique thoughts on this issue.
    Really.. thank you for starting this up. This website is something that’s needed on the internet, someone with
    some originality!

  4. However, her reel life would take a back seat for the time being, and she will have to
    let go of many crucial assignments including Madhur Bhandarkar’s Heroine.
    “I don’t do that many isolation movements, like single joint stuff,” Gunnar says.
    If he ran for office, he would like to be Mayor so he can be his own boss and,
    to some degree, get his own way.

Leave a Comment